Tech for good.
Beauty for all
Lancôme is proud to annouce HAPTA, a groundbreaking, assited lipstick application devide made to create an accessible and enjoyable makeup experience for all.
Beta-launching this summer, 300 devices will be donated across the United States, France and China in a final user test ahead of the worldwide release in 2025. Interested in securing a HAPTA for yourself or a loved one? HAPTA will be available for purchase in Spring 2025.
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A concentrate of technology in a smart device
Easy by duty
As the world's first handheld computerized makeup applicator, HAPTA is designed for those with limited hand, wrist and arm mobility.
Featuring self-leveling technology embedded with advanced, real-time sensors for a full range of motion and steady lipstick application, HAPTA provides 360 degrees of rotation and un to 70 degrees of flexion, enabling hand and wrist motricity to be compensated without effort.
Tech by essence
HAPTA uses electronic motion-stabilizing technology to constantly adjust the device's position in real time, every second. Two internal motors and nice-axis accelerometers allow for a self-stabilizing motion control based on the user's hand orientation while keeping your lipstick product stable.
Inclusive by design
The easy-grip device has been specifically designed to maximize comfort during use. HAPTA's ergonomic, lightweight design makes it more enjoyable to hold the device, place the lipstick correctly and enjoy precise application.
Pushing inclusive
design further
Hapta now generously designed for compatibility
with most lipstick brands and shapes available.
MADE TO MOVE BEAUTY FORWARD
"It's about time people like me, with unique differences or disabilities,
are seen and are included in the beauty world."
- Oksana Masters
